Founder Story
In a world that moves fast and constantly demands more, we often lose touch with what our bodies truly need - balance, intention, and respect for our natural rhythm.
I created DEI to offer a different perspective on beauty.
Inspired by the grounding love of our young family, DEI is built on the belief that beauty is more than appearance. True beauty lives in harmony between body, mind, and spirit.
Every product is thoughtfully created using clean, natural and organic ingredients, guided by a holistic approach to wellbeing. Developed in consultation with an experienced research scientist, our dermatologically aligned formulas are designed to be both gentle and effective, suitable for all skin types with particular care for sensitive and menopausal skin. All products are safe for use during pregnancy.
At DEI, we believe luxury is not about excess - it is about purity, intention, and how skincare makes you feel: balanced, supported, and deeply cared for.
Marlena
Founder
Vision
Our vision is to redefine beauty as a state of harmony.
We exist to create skincare that nurtures the skin while supporting emotional wellbeing, encouraging a deeper connection to self through conscious daily rituals. Clean, natural skincare should be inclusive, gentle, and effective - suitable for every life stage and skin type, especially those experiencing sensitivity or hormonal change.
Through award-recognised formulations, mindful design, and an uncompromising focus on quality, DEI elevates everyday skincare into moments of presence, restoration, and quiet luxury.
Beauty, to us, is not perfection. It is balance, intention, and feeling truly well in your own skin.
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